Latest Insights

Expert perspectives on GEO and AI visibility

Case Study - Travel Agency

January 30, 2026

Case Study - Travel Agencyby Whitebox TeamIn our previous article, we showed that AI search isn't unpredictable - it's simply not being measured correctly. When LLM source usage is tracked over time, clear patterns emerge, with certain sources steadily gaining weight inside ChatGPT responses, especially in the U.S. market. But identifying a signal is only the first step. The more important question is what happens when that signal is turned into action.

The "Usual Suspects" Are No Longer Enough. AI Trust Has a New North Star.

January 29, 2026

The "Usual Suspects" Are No Longer Enough. AI Trust Has a New North Star.by Whitebox TeamMost discussions around AI search behavior frame it as unpredictable. Sources are thought to appear and disappear at random, as if large language models (LLMs) suddenly "prefer" different references from one moment to the next. That is not what we're seeing. At Whitebox, we track how LLMs reference external sources on an ongoing basis, and when those outputs are measured over time rather than in isolation, the changes are not sudden. They are gradual, measurable, and directional.

The 9 Essential GEO / AI Visibility Optimization Tools for eCommerce

January 28, 2026

The 9 Essential GEO / AI Visibility Optimization Tools for eCommerceby Justin RodriguezAs the eCommerce landscape evolves, Generative Engine Optimization (GEO) platforms are becoming indispensable. Here is our breakdown of the 9 essential tools for mastering brand visibility in the age of AI-driven commerce.

January 19, 2026

How to Control Your Brand Narrative with Agentic GEOby Alex JohnsonIf you received a dollar every time an expert declared that AI has fundamentally altered the business landscape, you'd likely have a significant budget for your next marketing campaign. The truth is, this isn't hyperbole. The rapid consumer shift toward generative AI for discovery and decision-making is creating a new frontier for brand visibility, one that requires a novel approach.

The Best Generative Engine Optimization (GEO) Platforms for 2026

January 8, 2026

The Best Generative Engine Optimization (GEO) Platforms for 2026by Alex JohnsonGenerative Engine Optimization (GEO) is rapidly transitioning from a niche concept to an essential discipline for digital-first brands. As consumers increasingly turn to AI chatbots for answers, recommendations, and product discovery, controlling your brand's narrative within these platforms is no longer optional-it's critical for survival and growth.

What to Do When AI-Based Search Affects Your Brandby Hugh TaylorAI is transforming the search engine experience. With LLMs increasingly providing search results that displace the contents of traditional search engine results pages (SERPs), many search marketers are struggling to stay visible...